business
First Stand-Alone Sephora Opens in Midland, Drawing Long Lines
By Chloe Ryan at CBS7 / KOSA-TV News (firstalert7.com)
· July 7, 2026
· 1 min read
ODESSA, Texas (KOSA) - Makeup lovers lined up early this past Friday morning outside the first stand-alone Sephora to open in the area, waiting about two hours to get a look inside the new store.The 4,800-square-foot location offers Sephora’s full inventory—more than the smaller Sephora shops loc...
Key takeaway The Midland Development Corporation reports that about 45% of Midland retail shoppers come from outside city limits, a statistic some shoppers say this new store could help build on.
Why this matters
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About this story
Original reporting by CBS7 / KOSA-TV News (firstalert7.com) . The Odessa surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit CBS7 / KOSA-TV News (firstalert7.com) . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 7, 2026 ·
Source: CBS7 / KOSA-TV News (firstalert7.com) ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? ODESSA, Texas (KOSA) - Makeup lovers lined up early this past Friday morning outside the first stand-alone Sephora to open in the area, waiting about two hours to get a look inside the new store.The 4,800-square-foot location offers Sephora’s full inventory—more than the smaller Sephora shops loc...
When was this published? This article was first published on July 7, 2026 by CBS7 / KOSA-TV News (firstalert7.com) and curated for The Odessa readers.
Who reported this story? This story was reported by Chloe Ryan at CBS7 / KOSA-TV News (firstalert7.com). To learn more about how The Odessa selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Odessa, or browse our daily briefing and topic hubs .
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