Midland Independent School District has a gold card program that allows seniors 65 and older to attend district athletic events for free. The program has been utilized by some individuals for many years, with one holder having a gold card for 20 years. This long-time holder and his wife have a strong connection to the district, having met at Midland High and having their children and grandchildren attend schools in the district.

The gold card holder attends various athletic events throughout the year, often sitting with other gold card holders. The district believes the program helps build relationships. Further details about the program are available from the source.