Mouthfeel joins flavor as a food industry focus to satisfy consumers craving extra texture

Food and beverage companies are developing products with unique sensations. Consumers are seeking menu items and snacks with distinct textures, such as crunchy or gooey. This trend has led to the creation of new products, including air-whipped espresso and wafer-like protein bars.

Industry experts note that texture plays a significant role in consumer cravings, even if consumers are not aware of it. The importance of oral sensation has become a key aspect of food quality.

Further information on this trend is available, including details on specific products and industry developments.