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The Odessa

Mouthfeel joins flavor as a food industry focus to satisfy consumers craving extra texture

Mouthfeel joins flavor as a food industry focus to satisfy consumers craving extra texture
Photo: Odessa American (oaoa.com) · view original

By DEE-ANN DURBIN AP Business Writer Texture is having a crunchy, gooey moment in the food and beverage industry. For many people, the way a menu item or packaged snack feels in the mouth has become as big a draw as flavor, although consumers don’t always recognize the part texture plays in their...

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