safety
Premium rum turned America’s cheesiest cocktail into a craft obsession
Summary by The Odessa Editorial Desk Associated Press , as published by Odessa American (oaoa.com)
· July 8, 2026
· 1 min read
Photo: Odessa American (oaoa.com) · view original
Story provenance No corrections
Summary created by The Odessa Editorial Desk — automated, rule-governed Byline on source page Associated Press, as published by Odessa American (oaoa.com) Original story Read at the source Source published Jul 8, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key points The global rum category is expected to continue growing, with a projected value of $29. The rum market is growing rapidly, with North America being the fastest-growing market in the world.
Bartenders across the country are reevaluating the piña colada, a cocktail that was once dismissed as a blender accident. This shift in perception is partly due to changes in the rum industry.
The rum market is growing rapidly, with North America being the fastest-growing market in the world. This growth is driven by innovation in premium and aged rum expressions, as well as increasing consumer demand.
Further details about the changing perception of piña coladas and the growth of the rum market are available from the Odessa American. The global rum category is expected to continue growing, with a projected value of $29.6 billion by a certain point.
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Odessa American (oaoa.com) reported and published this story. The Odessa selected it, summarised the key facts above, and links to the original. We did not report this story and we added no reporting of our own to it.
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As published by Odessa American (oaoa.com) . The Odessa selects stories from publishers’ feeds, summarises them, and links back to the publisher that reported them. We add no reporting of our own. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
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Category: safety Published: July 8, 2026 Source: Odessa American (oaoa.com) Reading time: 1 min
Frequently asked about this story
What is this story about? Bartenders across the country are reevaluating the piña colada, a cocktail that was once dismissed as a blender accident. This shift in perception is partly due to changes in the rum industry. The…
When was this published? This article was first published on July 8, 2026 by Odessa American (oaoa.com) and curated for The Odessa readers.
Who reported this story? This story was reported by Associated Press at Odessa American (oaoa.com). To learn more about how The Odessa selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more safety coverage from The Odessa, or browse our daily briefing and topic hubs .
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