schools
CORRECTION: Texas Tech System opposes student’s trademark request
By Madeleine Hall at CBS7 / KOSA-TV News (firstalert7.com)
· June 26, 2026
· 4 min read
Editorial note from KCBD News Director Matt Ernst: This is an update and correction to a story published and broadcast Thursday. The Texas Tech University System is not suing a student. It has filed opposition to a trademark request. We apologize for reporting inaccurate information.LUBBOCK, Texa...
Key takeaway LUBBOCK, Texas (KCBD) - The Texas Tech University System has filed notice it opposes a trademark request filed by a student selling merchandise that follows a song that originated from a moment of chaos at a football game.
Why this matters in The Odessa
The trademark lawsuit filed by the Texas Tech University System against Cade Brunson has significant implications for the Odessa community, where many residents have strong ties to the university. As the case unfolds, it will be worth watching how the university's efforts to protect its brand balance with the creative expression of its students. The fact that the song "Rush the Jones" originated from a chaotic incident at a football game and gained traction online raises questions about the boundaries between school spirit and commercialization. The lawsuit also touches on issues of public safety and responsible behavior, as the university argues that the brand could inspire others to engage in illegal activity. For Odessa residents who follow Texas Tech sports, this case will be of particular interest, as it may set a precedent for how the university handles similar situations in the future.
About this story
Original reporting by CBS7 / KOSA-TV News (firstalert7.com) . The Odessa surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit CBS7 / KOSA-TV News (firstalert7.com) . Have a tip or correction? Contact our newsroom .
Category: schools ·
Published: June 26, 2026 ·
Source: CBS7 / KOSA-TV News (firstalert7.com) ·
Reading time: 4 min
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Frequently asked about this story
What is this story about? Editorial note from KCBD News Director Matt Ernst: This is an update and correction to a story published and broadcast Thursday. The Texas Tech University System is not suing a student. It has filed opposition to a trademark request. We apologize for reporting inaccurate information.LUBBOCK, Texa...
When was this published? This article was first published on June 26, 2026 by CBS7 / KOSA-TV News (firstalert7.com) and curated for The Odessa readers.
Who reported this story? This story was reported by Madeleine Hall at CBS7 / KOSA-TV News (firstalert7.com). To learn more about how The Odessa selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more schools coverage from The Odessa, or browse our daily briefing and topic hubs .
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